Luis Niño de Rivera, CEO of Mezcal Amaras, joins me for a conversation about leadership, mentorship, and building one of the world’s most respected mezcal brands. We explore entrepreneurship, sustainability, innovation, and the importance of staying curious, while diving into the diversity of mezcal and the people who bring it to life. It’s an engaging discussion about purpose, craftsmanship, and why the best leaders never stop learning.
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Ep 386 – Francisco Terrazas: Rising Tides Raise All Ships
Francisco “Cisco” Terrazas returns to Show de Vie to reflect on how his journey and the agave industry have evolved over the years. We discuss launching Raíces Imports, his work with the Tequila Interchange Project, and the challenge of balancing entrepreneurship with sustainability, conservation, and fair labor. Along the way, we explore marriage, personal growth, hospitality, and why contributing meaningful ideas matters more than simply adding to the noise. It’s an honest conversation about purpose, progress, and staying true to your values.
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Ep 385 – Meredith Mills-Merritt: Transparency is Where It’s At
Meredith Mills-Merritt didn’t set out to make just another canned cocktail. Drawing on her background in beauty and brand innovation, she reimagined the RTD category with a family Southside recipe built on cleaner ingredients and transparency. We talk about building an alcohol brand from the ground up, why authenticity matters more than marketing, the future of drinking culture, and how the Clean Alcohol Collective is pushing the industry forward. It’s a thoughtful conversation about gin, entrepreneurship, and creating a brand with purpose—not just another product.
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Ep 384 – Pablo Antinori: The Story of Socorro Tequila
Pablo Antinori’s journey has taken him from Argentina and Bolivia to Texas, with stops in restaurants, Tuscany, distribution, and ultimately co-founding Socorro Tequila. We talk about adapting to constant change, building friendships across cultures, entrepreneurship, and why optimism has shaped every step of his career. Along the way, we dive into tequila, hospitality, innovation, and what it takes to build a brand with purpose in a crowded market. It’s a fun, honest conversation about resilience, opportunity, and making the most of every chapter. And keep your eyes peeled for the new Still Strength version!
