Alejandro Orendain understands numbers, travel, and agave. What started as a departure from the family business, quickly turned back into a return to the homeland. His roots in Tequila, and the inescapable pull back into the operations of Tequila Arette, bring us to his current chapter. A chapter during which, Alejandro educates many about the familial brand and ensures that his quality tequila can be easily available at everyone’s fingertips. We chat about drumming, bar anecdotes, and a whole new brand aesthetic.
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Ep 380 – Santos Serfaty: The Story of Zancudo Mezcal
Santos Serfaty, co-founder of Zancudo Mezcal, has traversed the world while working in many restaurants and bars. This transnational lifestyle has led to him learning many languages, and learning many lessons about life. Nomadic in ways, and tremendously ground in others, Santos has settled in Mexico City to finally find his home. Through his love of food and cocktails, Santos was introduced to mezcal and a direct path to Oaxaca. Afters years of blending, tasting, and exploring, Zancudo Mezcal was finally born. We chat drums, proofing, and design.
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Ep 379 – Alice Carroll: The Right Whiskey at the Right Time
Alice Carroll is breaking waves in the whiskey business. Her many chapters as a brand ambassador for the world’s most well known whiskies emboldened an ambition: an ambition to create her own brand. The delicious result is Foxes Bow Irish whiskey, an artist, flavor first concoction. But as Alice’s passion project breathes live into the market, what kind of challenges and unexpected corners will have to be surmounted? We chat about fashion, the sound of our own voices, and a new 40% missing campaign: a new bottling for International Women’s Month that begs the question “where is the representation for Women in this vast whiskey industry?”
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Ep 378 – Glenn Boiles: Another Bottle After Another
Austin’s Glenn Boiles is seemingly around every corner waiting to freshen your drink. He is at every event with a smile, warm glow, and the finest spirits from across the globe care of The Backbar Project. From Texas, to PDX, back to ATX, Glenn has acquired massive knowledge and experience in the hospitality industry; often as the result of flipping a coin. From Park Cognac to Estancia Raicilla, the various marks in the Back Bar project reflect different places, different traditions. Much like Glenn, they express the beauty this world has to offer. We chat fatherhood, argument styles, and the perfect boilermaker.
