Francisco “Cisco” Terrazas returns to Show de Vie to reflect on how his journey and the agave industry have evolved over the years. We discuss launching Raíces Imports, his work with the Tequila Interchange Project, and the challenge of balancing entrepreneurship with sustainability, conservation, and fair labor. Along the way, we explore marriage, personal growth, hospitality, and why contributing meaningful ideas matters more than simply adding to the noise. It’s an honest conversation about purpose, progress, and staying true to your values.
-
-
Ep 384 – Pablo Antinori: The Story of Socorro Tequila
Pablo Antinori’s journey has taken him from Argentina and Bolivia to Texas, with stops in restaurants, Tuscany, distribution, and ultimately co-founding Socorro Tequila. We talk about adapting to constant change, building friendships across cultures, entrepreneurship, and why optimism has shaped every step of his career. Along the way, we dive into tequila, hospitality, innovation, and what it takes to build a brand with purpose in a crowded market. It’s a fun, honest conversation about resilience, opportunity, and making the most of every chapter. And keep your eyes peeled for the new Still Strength version!
-
Ep 383 – Emilio del Conde: Chupes Finos, Macheé Mezcal, a New Kid on the Block
Emilio del Conde grew up in Tecate, crossing the U.S.-Mexico border every day for school, an experience that shaped the way he sees people, culture, and opportunity. That drive took him from sales and finance to founding Chupes Finos (importer, distributor, and more) in Carrollton, Texas. In this episode, Emilio shares how a passion for collecting mezcal turned into a partnership with Leo Garcia and Macheé Mezcal, while we dive into border culture, entrepreneurship, community, and the connections that great spirits create. It’s an honest, insightful conversation full of great stories—and one that proves Emilio is only getting started.
-
Ep 382 – Alejandro Orendain: Arette Tequila, a Brand Above.
Alejandro Orendain understands numbers, travel, and agave. What started as a departure from the family business, quickly turned back into a return to the homeland. His roots in Tequila, and the inescapable pull back into the operations of Tequila Arette, bring us to his current chapter. A chapter during which, Alejandro educates many about the familial brand and ensures that his quality tequila can be easily available at everyone’s fingertips. We chat about drumming, bar anecdotes, and a whole new brand aesthetic.
