Sergio Garnier has studied throughout the world to understand the inner-workings of business and operations. With a deep background in animal services and cattle ranching, the creation of a Mezcal brand seemed relatively incongruent. But an exploration of the region of Durango and utilizing the natural plants growing on his family’s ranch, Sergio created Ultramundo mezcal. The rustic, peppery, and hauntingly fruity mezcal is beyond unique and is finally making its way across the United States. Sergio and I talk about music, art, design, and NASA.
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Ep 331 – Pedro Camarena: What’s In a Name?
Pedro Camarena comes from one of the most esteemed tequila making families in the world. His new brand Tequila Primo 1861, enters the picture after many years of other entrepreneurial ventures. With projects in tech, nature, and real estate, how did Pedro finally realize it was the right time to enter the world of Tequila? Having an inventive uncle and close ties to extended family was certainly part of the recipe. We chat nature, loss, and legacy.
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Ep 309 – Read Spear: Storytelling With Each Sip
Read Spear is a determined, ambitious, and insightful business person. His thirst for ideas and bringing his projects to fruition are imbibed with great passion. So when he started to delve into the world of agave, it was just a matter of time until he’d bring some of the most amazing spirits into the US. His brand, Cuentacuentos Mezcal, is just NOW hitting Texas in a big way. The delicious marks demonstrate Read’s commitment to wonderful flavor and quality. Back in January of 2019 we sat down and chatted about this journey and so much more, but the story is more relevant than ever.
