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Jacob Jacquez is a 6th generation Sotolero in Janos Chihuahua. His family has been making Sotol for centuries and were the first to bring the delicious spirit to the US. His proper education and family history make him the one of the most knowledgable people in the world about the economics/sustainability on Sotol. Now with travel returning to normal, he’s able to share his Por Siempre Sotol with many others. Further, as Texas starts to produce a Sotol spirit, the conversation around DO’s and ownership of the spirit are becoming heated. We chat about colonizing, music, love, and what was once a flourishing industry of Sotol.