Meredith Mills-Merritt didn’t set out to make just another canned cocktail. Drawing on her background in beauty and brand innovation, she reimagined the RTD category with a family Southside recipe built on cleaner ingredients and transparency. We talk about building an alcohol brand from the ground up, why authenticity matters more than marketing, the future of drinking culture, and how the Clean Alcohol Collective is pushing the industry forward. It’s a thoughtful conversation about gin, entrepreneurship, and creating a brand with purpose—not just another product.
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Ep 379 – Alice Carroll: The Right Whiskey at the Right Time
Alice Carroll is breaking waves in the whiskey business. Her many chapters as a brand ambassador for the world’s most well known whiskies emboldened an ambition: an ambition to create her own brand. The delicious result is Foxes Bow Irish whiskey, an artist, flavor first concoction. But as Alice’s passion project breathes live into the market, what kind of challenges and unexpected corners will have to be surmounted? We chat about fashion, the sound of our own voices, and a new 40% missing campaign: a new bottling for International Women’s Month that begs the question “where is the representation for Women in this vast whiskey industry?”
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Ep 309 – Read Spear: Storytelling With Each Sip
Read Spear is a determined, ambitious, and insightful business person. His thirst for ideas and bringing his projects to fruition are imbibed with great passion. So when he started to delve into the world of agave, it was just a matter of time until he’d bring some of the most amazing spirits into the US. His brand, Cuentacuentos Mezcal, is just NOW hitting Texas in a big way. The delicious marks demonstrate Read’s commitment to wonderful flavor and quality. Back in January of 2019 we sat down and chatted about this journey and so much more, but the story is more relevant than ever.
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Ep 298 – Red Parker: Caring for Each Other
Red Parker is one of the founders of El Buho Mezcal, a truly accessible spirit and the result of an intimate relationship with the Jimenez Mendez family in Matatlán. Red is a brilliant guitar player, and his love of creativity has drawn him to entrepreneurialism, music, and of course…..mezcal. We chat Nirvana, community, and learning things over again.
