Hacienda de Chihuahua is the biggest Sotol producer in the world. They embrace cognac style elements of production and fermentation to deliver a very elegant result. But as the world of Sotol changes, what can be done for sustainability and continued growth of the category? Hector Amaya, commercial sales at Hacienda de Chihuahua, discusses the increased expansion of global sales, while detailing the popularity growth of Sotol in the United States. We chat basketball, travel, language, and more.
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Ep 324 – Jacob Jacquez: The World of Sotol is Changing
Jacob Jacquez is a 6th generation Sotolero in Janos Chihuahua. His family has been making Sotol for centuries and were the first to bring the delicious spirit to the US. His proper education and family history make him the one of the most knowledgable people in the world about the economics/sustainability on Sotol. Now with travel returning to normal, he’s able to share his Por Siempre Sotol with many others. Further, as Texas starts to produce a Sotol spirit, the conversation around DO’s and ownership of the spirit are becoming heated. We chat about colonizing, music, love, and what was once a flourishing industry of Sotol.
