The world of mezcal is growing in a very rapid way. The divide between bottle pricing creates many questions for consumers and bartenders alike. With all the market opportunities, what does a burgeoning brand do to captivate the market and consumers alike. Fausto Zapata, the creator and CEO of El Silencio Mezcal, used his interest in people, real estate, and culture to bring a cost-effective spirit to the market. And now, a few years later, the bottle can be spotted just about anywhere. So where does entrepreneurialism end and passion begin? We chat agave blends, terroir, family, and food.