We sit down with Bobby Burk of Bulleit Whiskey to explore a career shaped by music, hospitality, and human connection. From promoting live shows to building one of America’s most recognizable whiskey brands, Bobby reflects on the relationships, mentors, and experiences that shaped his journey. We discuss the legacy of Steve Beal, the evolving culture of hospitality, and the importance of authentic storytelling. We also chat about Bulleit’s newest release, Bulleit ’87, and why meaningful connections remain at the heart of the spirits industry.
