We sit down with Bobby Burk of Bulleit Whiskey to explore a career shaped by music, hospitality, and human connection. From promoting live shows to building one of America’s most recognizable whiskey brands, Bobby reflects on the relationships, mentors, and experiences that shaped his journey. We discuss the legacy of Steve Beal, the evolving culture of hospitality, and the importance of authentic storytelling. We also chat about Bulleit’s newest release, Bulleit ’87, and why meaningful connections remain at the heart of the spirits industry.
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Ep 389 – Marcus Piña: Mezcal Has a Nice Ring to It
From touring musician to tech professional to agave spirits entrepreneur, Marcus Pina’s journey has been anything but conventional. We explore his life shaped by military moves, European adventures, Seattle’s music scene, and a fascination with Mexico. Marcus shares how he discovered mezcal, partnered with master producer José Alberto, and built Creador Spirits around authenticity, craftsmanship, and lasting relationships. We chat about traditional production methods, the evolving agave industry, and why building something meaningful matters more than chasing a quick exit.
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Ep 388 – Carlos Mendez Blas: Home is Where the Mezcal Is
Carlos Mendez Blas never planned to spend his life making mezcal. After leaving Oaxaca to pursue a career as a pilot, family circumstances brought him home, where he transformed a small family palenque into one of the industry’s most respected operations. We talk about leadership, resilience, entrepreneurship, and the responsibility of carrying on a family legacy while staying true to yourself. It’s an honest conversation about purpose, growth, and why the most meaningful journeys are often the ones you never expected to take.
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Ep 386 – Francisco Terrazas: Rising Tides Raise All Ships
Francisco “Cisco” Terrazas returns to Show de Vie to reflect on how his journey and the agave industry have evolved over the years. We discuss launching Raíces Imports, his work with the Tequila Interchange Project, and the challenge of balancing entrepreneurship with sustainability, conservation, and fair labor. Along the way, we explore marriage, personal growth, hospitality, and why contributing meaningful ideas matters more than simply adding to the noise. It’s an honest conversation about purpose, progress, and staying true to your values.
