The man of many talents, Mr. Nico Martini has traversed numerous aspects of the marketing and academia industries, but his largest passion has stemmed from the modern cocktail movement. As the founder of marketing company Hypeworthy, and a co-founder of large event/mobile draught system technology Bar Draught, Nico has had many irons in the fire. However, his latest effort turned writer, Texas Cocktails chronicles the history of Texas cocktails and details some of the producers in this great state. With such an illustrious set of projects and achievements, what’s next? We talk heart issues, fatherhood, public speaking, and more.
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Ep 252 – Clayton Szczech: A Life on Tour
Portland native Clayton Szczech leveraged writing, music, and civil service to the help the community around him. But as many stories twist and turn, (add disappointment with bureaucracy and a need for new horizons into the mix) Clayton found a new sense of purpose in agave spirits. Now the founder of such great curated tours like Experience Mezcal, and Experience Tequila, he is able to help invite people into the rich culture of Mexico. And to top it off he has also founded one of the only Tequila tasting bars in Jalisco, La Cata. We chat liberty, punk rock, agave sustainability, and more.
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Ep 250 – Nicola Olianas: Making the Bitter so Sweet
Nicola Olianas eats and breathes hospitality. As an Italian native, his surroundings were always rooted in food and community. The lifestyle of learning, fostering communication, and appreciating nature were at the foundation of his journey. But as it can sometimes feel limiting, his insular Italian neighborhood couldn’t satisfy Nicola’s cultural and travel inspired appetite. After studying abroad and rooting his passion for hospitality with some academic feats, the greatest handshake yet occurred: forging his relationship with the Fratelli Branca family. We all know and love Fernet, but let’s dig a little deeper. We chat fatherhood, health, hosting, and more.
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Ep 246 – Fausto Zapata: The Creation of El Silencio Mezcal
The world of mezcal is growing in a very rapid way. The divide between bottle pricing creates many questions for consumers and bartenders alike. With all the market opportunities, what does a burgeoning brand do to captivate the market and consumers alike. Fausto Zapata, the creator and CEO of El Silencio Mezcal, used his interest in people, real estate, and culture to bring a cost-effective spirit to the market. And now, a few years later, the bottle can be spotted just about anywhere. So where does entrepreneurialism end and passion begin? We chat agave blends, terroir, family, and food.
