As the first master distiller for Don Julio, Marco Cedano was just a man doing his job. As the element of celebrity has been attributed to master distillers now, his new Tequila, Tromba, brings him a whole new level of recognition. After a chance meeting with a few key Canadians, the new brand was born and his son Rodrigo became an essential piece of the plan. With astute business acumen and understanding of branding, the skills were aligned to produce a delicious Tequila. We talk about education, Texas BBQ, and quality methods.
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Ep 285 – Jose Cortes: From the Fields to the Board Rooms
Jose Cortes of Tequila Herradura has deep roots in the agave fields. As a 3rd generation Jimador, he learned the lifestyle and pride garnered by harvesting agave. After years in the fields, his passion for learning and expanding his opportunities drove Jose into academia. His business acumen led him to learn English, receiving Tequila Expert status, and now being the director of VIP and Trade at Casa Herradura. We chat music, language, and legacy.
