Francisco “Cisco” Terrazas returns to Show de Vie to reflect on how his journey and the agave industry have evolved over the years. We discuss launching Raíces Imports, his work with the Tequila Interchange Project, and the challenge of balancing entrepreneurship with sustainability, conservation, and fair labor. Along the way, we explore marriage, personal growth, hospitality, and why contributing meaningful ideas matters more than simply adding to the noise. It’s an honest conversation about purpose, progress, and staying true to your values.
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Ep 377 – Cesar Garcia: Back to the Land
Cesar Garcia grew up in mezcal country. He was surrounded by the culture, the land, and the drink itself. However, the realities of alcohol consumption sometimes eclipse the romanticized category. After decades in corporate life, Cesar experienced a life changing event that forever changed the trajectory of his life and coincidentally brought him back to the world of Mezcal. The resulting project Puntiagudo Spirits, spotlights various regions of Mexico and brings Cesar back to the land. We chat diagrams, family, childhood, and more.
