As the first master distiller for Don Julio, Marco Cedano was just a man doing his job. As the element of celebrity has been attributed to master distillers now, his new Tequila, Tromba, brings him a whole new level of recognition. After a chance meeting with a few key Canadians, the new brand was born and his son Rodrigo became an essential piece of the plan. With astute business acumen and understanding of branding, the skills were aligned to produce a delicious Tequila. We talk about education, Texas BBQ, and quality methods.
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Ep 285 – Jose Cortes: From the Fields to the Board Rooms
Jose Cortes of Tequila Herradura has deep roots in the agave fields. As a 3rd generation Jimador, he learned the lifestyle and pride garnered by harvesting agave. After years in the fields, his passion for learning and expanding his opportunities drove Jose into academia. His business acumen led him to learn English, receiving Tequila Expert status, and now being the director of VIP and Trade at Casa Herradura. We chat music, language, and legacy.
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Ep 284 – Amando Alvarez: The Unique Taste of a Remote Place
Amando Alvarez is a young Mezcalero hailing from the small town of Santa Maria Ixcatlán, Oaxaca. He is a 6th generation producer using very ancestral techniques. As we sit at his palenque outside of town and reflect on how the world feels about Mezcal, a simpler reality sets in. Amando does what he loves and what he knows. The balance of nature, tranquility, and community is unparalleled in this industry. We chat animals, music, and more.
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Ep 283 – Alan Ruesga-Pelayo: When There’s A Will, There’s A Way
Guadalajara native Alan Ruesga-Pelayo has hospitality in his blood. As a helper with his parents social events, and a lover of conversation, the perfect stage was set for Alan to excel in the bartending community. After moving to meet his sister in Washington DC, a necessity to learn English and a great deal of opportunities in hospitality started to pave his career. Some years later, a chance meeting behind the bar led to his most recent connection with Cazadores as the new and colorful brand ambassador. We chat hosting, press, Austin, and more.
