Eduardo “Lalo” González has a rich history steeped in Tequila. His family created the brand Don Julio and revolutionized the use of whiskey casks to elevate premium categories of Tequila. Lalo Tequila found its roots in Austin, TX and fully took the industry by storm just as the world started to open up again. With a dedication to clarity and the purity of agave Tequilana, Lalo Tequila embraces the beauty of the soil and materials. And to even further heighten the dedication to flavor and expressiveness, Lalo has just released a new high proof Blanco at 54% abv. The balance, intensity, and softness is impressive. The limited edition bottling is…
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Ep 286 – Marco and Rodrigo Cedano: The Story of Tequila Tromba
As the first master distiller for Don Julio, Marco Cedano was just a man doing his job. As the element of celebrity has been attributed to master distillers now, his new Tequila, Tromba, brings him a whole new level of recognition. After a chance meeting with a few key Canadians, the new brand was born and his son Rodrigo became an essential piece of the plan. With astute business acumen and understanding of branding, the skills were aligned to produce a delicious Tequila. We talk about education, Texas BBQ, and quality methods.
