Meredith Mills-Merritt didn’t set out to make just another canned cocktail. Drawing on her background in beauty and brand innovation, she reimagined the RTD category with a family Southside recipe built on cleaner ingredients and transparency. We talk about building an alcohol brand from the ground up, why authenticity matters more than marketing, the future of drinking culture, and how the Clean Alcohol Collective is pushing the industry forward. It’s a thoughtful conversation about gin, entrepreneurship, and creating a brand with purpose—not just another product.
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Ep 384 – Pablo Antinori: The Story of Socorro Tequila
Pablo Antinori’s journey has taken him from Argentina and Bolivia to Texas, with stops in restaurants, Tuscany, distribution, and ultimately co-founding Socorro Tequila. We talk about adapting to constant change, building friendships across cultures, entrepreneurship, and why optimism has shaped every step of his career. Along the way, we dive into tequila, hospitality, innovation, and what it takes to build a brand with purpose in a crowded market. It’s a fun, honest conversation about resilience, opportunity, and making the most of every chapter. And keep your eyes peeled for the new Still Strength version!
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Ep 383 – Emilio del Conde: Chupes Finos, Macheé Mezcal, a New Kid on the Block
Emilio del Conde grew up in Tecate, crossing the U.S.-Mexico border every day for school, an experience that shaped the way he sees people, culture, and opportunity. That drive took him from sales and finance to founding Chupes Finos (importer, distributor, and more) in Carrollton, Texas. In this episode, Emilio shares how a passion for collecting mezcal turned into a partnership with Leo Garcia and Macheé Mezcal, while we dive into border culture, entrepreneurship, community, and the connections that great spirits create. It’s an honest, insightful conversation full of great stories—and one that proves Emilio is only getting started.
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Ep 380 – Santos Serfaty: The Story of Zancudo Mezcal
Santos Serfaty, co-founder of Zancudo Mezcal, has traversed the world while working in many restaurants and bars. This transnational lifestyle has led to him learning many languages, and learning many lessons about life. Nomadic in ways, and tremendously ground in others, Santos has settled in Mexico City to finally find his home. Through his love of food and cocktails, Santos was introduced to mezcal and a direct path to Oaxaca. Afters years of blending, tasting, and exploring, Zancudo Mezcal was finally born. We chat drums, proofing, and design.
