For Noble Oak’s Tom Johnson, a serendipitous moment drove him to the hospitality industry and another to bike across the country to end up in Seattle. Each chapter of his life becoming clear eventually, but there is no master plan. A thoughtful, funny, and experience hospitality vet, Tom never thought that whiskey would end up bringing him the largest opportunities yet. We chat Baby Yoda, Twitter, Trees, and more.
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Ep 287 – John Glaser: Guided by Myths and Legends
Without the efforts of Compass Box creator John Glaser, the world of Whisky wouldn’t be quite the same. A lover of literature and wine, John Glaser has challenged assertions about flavor and providence in Whisky. He’s continued to fight for transparency in the wake of much controversy. And now, with the latest release of Myth’s and Legends, he takes almost a textbook approach, but not exactly. We chat R.E.M., art, and influence.
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Ep 286 – Marco and Rodrigo Cedano: The Story of Tequila Tromba
As the first master distiller for Don Julio, Marco Cedano was just a man doing his job. As the element of celebrity has been attributed to master distillers now, his new Tequila, Tromba, brings him a whole new level of recognition. After a chance meeting with a few key Canadians, the new brand was born and his son Rodrigo became an essential piece of the plan. With astute business acumen and understanding of branding, the skills were aligned to produce a delicious Tequila. We talk about education, Texas BBQ, and quality methods.
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Ep 285 – Jose Cortes: From the Fields to the Board Rooms
Jose Cortes of Tequila Herradura has deep roots in the agave fields. As a 3rd generation Jimador, he learned the lifestyle and pride garnered by harvesting agave. After years in the fields, his passion for learning and expanding his opportunities drove Jose into academia. His business acumen led him to learn English, receiving Tequila Expert status, and now being the director of VIP and Trade at Casa Herradura. We chat music, language, and legacy.
