As a native of Guadalajara, Victor Diaz has been surrounded by Tequila his own life. He has followed business ideas, and his innate tenacity gives him a drive like no other. After a fateful move to Austin Tx, he entered the hospitality industry at the legendary Maudie’s TexMex restaurant. Here, whilst building relationships with patrons and fellow hospitality workers alike, the concept of Carabuena Tequila was born. Now, time has passed and the brand is growing at a meteoric pace. It sounds like the perfect time to release a Reposado and Añejo. We chat love, creativity, persistence, and more.
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Ep 352 – Darrin Commerford: One Foot In Front of the Other
Darrin Commerford has midwest sensibilities and an inviting smile. Whether capturing the action of others, or venturing onto the hiking trails of the world, Darrin embodies hospitality. You’re certain to find him slinging a drink, or snapping a perfectly framed photo. But you’ll never find him in a state of rest. After a meaningful chapter with Angel’s Envy, he leaves Austin, TX to pursue his most creative role yet with Patron Tequila. We chat candy, art, Russian travels, and the misconceptions of trail hiking.
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Ep 345 – Roberto Nuñez: Awakening the Senses
Roberto Núñez has traveled the world and the seven seas. His past studies in the seminary exposed him to many aspects of philosophy and cultural diversity. One day, things changed, and his journey into hospitality began to take form. With a litany of academic and cultural achievements, Roberto joined the team at Patrón Tequila after a fateful cocktail competition. His perspective on immigration and being an outsider in America offer a compelling narrative for those trying to make a life in the United States. We chat tequila, love, self exploration, and more.
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Ep 341 – Carlos Soto: We Are In This Together
Carlos Soto arrived in the United States at the age of 18 to pursue a college education. His art filled roots in Costa Rica set the perfect stage for his now 8 year journey in the hospitality industry. At first a rejected business idea in his college class, is now a flourishing business. Nosotros Tequila and Mezcal is expanding into multiple states and now Carlos is left to think- what’s next? We chat John Mayer, influencers, strategy, and more.











