Jorge Gaviria has devoted years to understanding the culture, the people, and the logistics around corn production. The resulting project, Masienda, is now the industry leader in providing quality masa, heirloom corn, and tortilla cooking accessories. The journey to this amazing project is steeped in deep analysis, introspection, and travel. What started as a moment of translation, turned into a massive corn movement. We chat mezcal, NYU, civil unrest, and how we learn.
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Ep 298 – Red Parker: Caring for Each Other
Red Parker is one of the founders of El Buho Mezcal, a truly accessible spirit and the result of an intimate relationship with the Jimenez Mendez family in Matatlán. Red is a brilliant guitar player, and his love of creativity has drawn him to entrepreneurialism, music, and of course…..mezcal. We chat Nirvana, community, and learning things over again.
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Ep 285 – Jose Cortes: From the Fields to the Board Rooms
Jose Cortes of Tequila Herradura has deep roots in the agave fields. As a 3rd generation Jimador, he learned the lifestyle and pride garnered by harvesting agave. After years in the fields, his passion for learning and expanding his opportunities drove Jose into academia. His business acumen led him to learn English, receiving Tequila Expert status, and now being the director of VIP and Trade at Casa Herradura. We chat music, language, and legacy.
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Ep 271 – Arik Torren: If You Build It, They Will Come
When you decide that your journey as an entrepreneur has begun, that trek will never end. Arik Torren had family inspiration, and a lust for life when he set out to do that thing that would ultimately define his career. Agave Spirits have grown profoundly as a category in the US, but much the interest in Mezcal and Raicilla wouldn’t have occurred without Arik’s passion and tenacity. We chat restaurants, his baby Fidencio Mezcal, teaching, and more.
